It’s exciting for me to see someone’s eyes light up at the first bite of a Texas blueberry sweeter than candy, especially when I was there when those blueberries were delivered in wooden crates by the farmer who grew them. It’s fulfilling to see parents and two kids riding their bikes home from our store with produce stuffed into the front baskets or a couple walking home each holding one side of their produce bin, swinging it between them as if it were a happy toddler.